School of Business Management

Marketing of Banking Services (M.Com BI 08) Multiple Choice Questions 1. ‘Value -added services’ means_____________ (1) Additional services (2) Better value at a premium (3) Costlier services (4) Better value at a discount Ans. (1) 2. ‘Customization’ means__________ (1) Tailor-made products for each customer (2) Customers selling goods (3) Tailor-made products for each staff (4) A selling process Ans. (1) 3. A marketing survey is required for____________ (1) Deciding marketing strategies (2) Deciding product strategies (3) Deciding pricing strategies (4) All of these Ans. (4) 4. The target group for Education loans is________ (1) Meritorious students seeking higher education (2) All colleges (3) All parents (4) Research scholars Ans. (1) 5. Marketing segmentation is useful for__________ (1) Preferential marketing (2) Targeting existing clients (3) Identifying prospects (4) All of the above Ans. (4) 6. Market Segmentatio...

Auditing Multiple Choice Questions 1.  The fundamental objective of the audit of a company is to: (a).  Protect the interests of the minority shareholders (b).  Detect and prevent errors and fraud (c).  Assess the effectiveness of the company’s performance (d).  Attest to the credibility of the company’s accounts Ans: (d) Attest to the credibility of the company’s accounts 2. The concept of stewardship means that a company’s directors (a).  Are responsible for ensuring that the company complies with the law (b).  Are responsible for ensuring that the company pays its tax by the due date (c).  Safeguard the company’s assets and manage them on behalf of shareholders (d).  Report suspected fraud and money laundering to the authorities Ans: (c) Safeguard the company’s assets and manage them on behalf of shareholders 3. Why do auditors concentrate their efforts on material items in accounts? (a).  Because they ...