Marketing of Banking Services M.Com. BI 08 MCQs


Marketing of Banking Services (M.Com BI 08)
Multiple Choice Questions
1. ‘Value -added services’ means_____________
(1) Additional services
(2) Better value at a premium
(3) Costlier services
(4) Better value at a discount
Ans. (1)
2. ‘Customization’ means__________
(1) Tailor-made products for each customer
(2) Customers selling goods
(3) Tailor-made products for each staff
(4) A selling process
Ans. (1)
3. A marketing survey is required for____________
(1) Deciding marketing strategies
(2) Deciding product strategies
(3) Deciding pricing strategies
(4) All of these
Ans. (4)
4. The target group for Education loans is________
(1) Meritorious students seeking higher education
(2) All colleges
(3) All parents
(4) Research scholars
Ans. (1)
5. Marketing segmentation is useful for__________
(1) Preferential marketing
(2) Targeting existing clients
(3) Identifying prospects
(4) All of the above
Ans. (4)
6. Market Segmentation can be resorted to by means of
(1) Segmenting by age
(2) Segmenting by income
(3) Segmenting by geographically
(4) All of these
Ans. (4)
7. Market information means_____________
(1) Knowledge of industries
(2) Knowledge of households
(3) Knowledge of peers
(4) Knowledge of customer’s tastes
Ans. (4)
8. The target group for credit card is_____________
(1) Existing cardholders
(2) All graduates
(3) All minors
(4) Individuals with taxable income
Ans. (4)
9. Market segmentation means_____________
(1) Segmenting the salesmen
(2) Segmenting the employees
(3) Segmentation the customers as per their needs
(4) Segmenting the products
Ans. (3)
10. A ‘Target Group’ means___________
(1) A group of sellers
(2) A group of buyers
(3) A group of products
(4) A group of person to whom sales should be focused
Ans. (4)
11. Marketing of services is resorted in____________
(1) Manufacturing concerns
(2) Insurance business
(3) Hostels
(4) Only 2 and 3
Ans. (4)
12. Service marketing is the same as___________
(1) Transaction marketing
(2) Relationship marketing
(3) Internal marketing
(4) Outdoor marketing
Ans. (2)
13. Marketing helps in__________
(1) Boosting production
(2) Getting new clients
(3) Interacting with strangers
(4) All of these
Ans. (4)
14. A DSA (Direct Selling Agent) is one___________
(1) Who sells through the internet
(2) Who works on the bank counters
(3) Who works in bank office setup
(4) Who sells direct to the client
Ans. (4)
15. Customer Relation can be ensured by:
(1) Offering freebies
(2) Offering loans at low rates
(3) Catchy slogans
(4) Personalized services
Ans. (4)
16. Indirect marketing is the same as
(1) Onsite selling
(2) Using a smart-phone
(3) Viral marketing
(4) Advertisements
Ans. (4)
17. Marketing is required in banks due to-
(1) Computerisation
(2) Increase in population
(3) Globalisation
(4) Government dictates
Ans. (3)
18. Customer retention means:
(1) Retaining the customer at the bank for the full day
(2) quick disposal
(3) customer dealing with the same bank for a long time
(4) better standards
Ans. (3)
19. Which of the following customers are main customers of a bank?
(1) customer
(2) employee
(3) society
(4) all of these
Ans. (4)
20. Demand consists:
(1) want or need
(2) willingness to spend
(3) resource to purchase
(4) all of these
Ans. (4)
21. The following offering is NOT a service:
(1) Fixed deposit receipt
(2) Postage stamp
(3) Gift coupon of a chain store
(4) Insurance Policy
Ans. (3)
22. Bank of Mathura is offering 1 % higher interest rate on fixed deposit to senior citizens of 60 years and above. It is practicing ______________.
(1) Promotional pricing
(2) Psychological pricing
(3) Segmental pricing
(4) Product mix pricing
Ans. (3)
23. Credit cards are used for____________.
(1) Cash withdrawals
(2) Purchase of air tickets
(3) Purchase of consumable items from retail outlets
(4) All of these
Ans. (4)
24. Study of marketing environment means
(1) study of company’s markets, customers and competitors
(2) study of economic environment
(3) study of current trends
(4) All of these
Ans. (4)
25. Banks sell insurance for:
(1) Earning more profits
(2) Increasing loans
(3) Increasing deposits
(4) Taking over insurance companies
Ans. (1)
26. In Banking services, market can be segmented on the basis of:
(1) Density
(2) Customers
(3) Employee
(4) Both 1 and 2
Ans. (3)
27. Internal marketing means__________
(1) Marketing to self
(2) Marketing to family members
(3) Marketing to the staff members
(4) Marketing inside India
Ans. (3)
28. The level of commitment that consumers feel toward a given brand is called
(1) Brand equity
(2) Brand name
(3) Brand loyalty
(4) Brand utility
Ans. (3)
29. Deposits mobilised by the banks are utilised for.

(i) loans and advances
(ii) investment in government and other approved securities in fulfilment of liquidity stipulation
(iii) investment in commercial paper, shares, debentures up to stipulated ceilings

(1) only (i)
(2) both (ii) and (iii)
(3) All the above
(4) None of the above
Ans. (3)
30. Efficient marketing style requires
(1) Proper planning
(2) Good debating skills
(3) Arrogant staff
(4) Knowledge of many languages
Ans. (2)
31. Web marketing involves
(1) Selling websites
(2) Door-to-door marketing
(3) E-mail chatting
(4) Web advertisements
Ans. (4)
32. The task of marketing involves
(1) Opening new branches
(2) Buying a company
(3) Selling a company
(4) Selling products and services of a company
Ans. (4)
33. Which one of the following Is NOT a target group for saving accounts?
(1) Salaried persons
(2) Loss making companies
(3) Doctors
(4) Government employees
Ans. (2)
34. Target group for home loans is
(1) Existing creditors
(2) Persons having no house of their own
(3) Persons having one or more than one house
(4) Builders
Ans. (2)
35. Full form of DSA is___________
(1) Delivery Staff Agency
(2) Direct Selling Agency
(3) Distributors and Supply Agency
(4) Driving Sales Ahead
Ans. (2)
36. Marketing is a Social-economic activity because:
(1) Marketing is related with Social Satisfaction
(2) It is a Social Person
(3) It is a Corporate Citizen
(4) All of these
Ans. (1)
37. Marketing in Banks is:
(1) A one Day Function
(2) A One Man Function
(3) A One off Affair
(4) None of these
Ans. (4)
38. A presentation means
(1) Display of products
(2) a gift
(3) explaining the utility of products
(4) display of communication skills
Ans. (3)
39. Which of the following is the starting point of marketing?
(1) market
(2) production place
(3) buyer’s house
(4) seller’s house
Ans. (1)
40. All the market efforts starts with the discovery of:
(1) Product
(2) Needs & wants of consumers
(3) Corruption
(4) Valid Crime Case
Ans. (2)










Comments

Post a Comment

Popular posts from this blog

SCHOOL OF BUSINESS MANAGEMENT DEPARTMENT OF COMMERCE MODEL QUESTION - ANSWER BANK M.Com FC 01 COST & MANAGEMENT ACCOUNTING Cost & Management Accounting “Cost may be classified in a variety of ways according to their nature and the information needs of management.” Explain and discuss this statement giving examples of classification required for different purposes. Answer: The term ‘cost’ means the amount of expenses [actual or notional] incurred on or attributable to specified thing or activity. As per Institute of cost and work accounts (ICWA) India, Cost is ‘measurement in monetary terms of the amount of resources used for the purpose of production of goods or rendering services. To get the results we make efforts. Efforts constitute cost of getting the results. It can be expressed in terms of money; it means the amount of expenses incurred on or attributable to some ...
Read more

Auditing MCQs

Auditing Multiple Choice Questions 1.  The fundamental objective of the audit of a company is to: (a).  Protect the interests of the minority shareholders (b).  Detect and prevent errors and fraud (c).  Assess the effectiveness of the company’s performance (d).  Attest to the credibility of the company’s accounts Ans: (d) Attest to the credibility of the company’s accounts 2. The concept of stewardship means that a company’s directors (a).  Are responsible for ensuring that the company complies with the law (b).  Are responsible for ensuring that the company pays its tax by the due date (c).  Safeguard the company’s assets and manage them on behalf of shareholders (d).  Report suspected fraud and money laundering to the authorities Ans: (c) Safeguard the company’s assets and manage them on behalf of shareholders 3. Why do auditors concentrate their efforts on material items in accounts? (a).  Because they ...
Read more